Attending GBTA? Don't miss the corporate travel event at the heart of our industry

Business Travel Show America returns to New York for its second year. It's the buyer-first format is built to help you discover more suppliers, gain buyer-first insight and put innovations to the test, over two focused days.

And the best part? Attendance is free for all qualified corporate travel and meetings buyers.  

Attend this and not GBTA
2025 buyer attendee
Head of Travel Services
Much better setup when comparing to GBTA.
2025 buyer attendee
Sr. Sourcing Manager
I've already started talking to other members of my GBTA chapter about the benefits of attending BTSA
2025 buyer attendee
Global Travel and Corporate Programs Manager
I really enjoyed it more than GBTA.
2025 buyer attendee
Senior Director, Global Travel

'Travel' doesn't need to be in your job title 

Corporate travel touches more desks than ever — if travel sits within your wider role, we've got a page that shows exactly what's in it for you:

40+
years of experience providing industry coverage from the BTN Group
30+
years of Business Travel Shows worldwide
500+
buyers to network with
100+
exhibitors to meet and compare

THE EXHIBITORS 

With 100+ suppliers exhibiting, here are the names you won't find on the GBTA floor.


THE INNOVATORS

The Business Travel Show America 2026 Innovation Faceoff

The Innovation Faceoff is where the next generation of corporate travel proves itself. 10 innovators present their newest products and services live on stage in front of you and a judging panel.

How it works:
🎤 See seven-minute presentations from 10 innovators
💬 Hear presenters answer questions from the judging panel and the audience and cast your vote for the People’s Choice
🏆 Watch the judges name the 2026 Business Travel Innovator Award and the People’s Choice winners

OUR PRESENTERS

THE SESSIONS 

✅  Editorial standards ✅ Industry research ✅ Buyer intelligence

BTN Group produced sessions are built on independent insight, not sales pitches - unbiased perspectives on the issues that matter most to your program.

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01:40 PM
  1. AI’s impact on data management is rapidly moving from experimentation to practical application in managed travel. This session explores real-world use cases, from dashboards and forecasting to leakage …
03:00 PM
  1. Changing cross-border authorization requirements, geopolitical shifts and heightened security concerns are making international travel more complex. In this session, experts and program leaders discus …
11:00 AM
  1. For years, debates around content visibility and commercial models have strained buyer–TMC relationships. Now, some travel programs are taking a different approach, rethinking not just transparency, b …
  2. The corporate travel industry is a dynamic, multibillion-dollar sector that keeps the global economy moving and it needs talented professionals to make that happen. Whether you're drawn to managing tr …
12:20 PM
  1. Travel leaders are increasingly asked to demonstrate value while managing tight budgets and rising expectations. This session focuses on how to quantify program impact, identify hidden costs and build …
01:40 PM
  1. Online booking tools are undergoing their biggest transformation in two decades. AI-powered interfaces, conversational search and expanded content sources are reshaping how travelers shop, compare and …

NEWS DESK LIVE

The BTN News Desk Live! session focus on the most relevant developments in the industry, bringing BTN’s editorial perspective and industry voices together to examine what happened, what it means and how corporate travel buyers should respond.

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11:20 AM
  1. From major supplier moves and technology launches to distribution shifts, market consolidation and emerging buyer challenges, the business travel landscape can change quickly. This timely News Desk Li …

BTN COMMUNITY

Confidential, buyer-only sessions, offering attendees the space to connect and learn from other corporate travel buyers in a private forum. 

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01:40 PM
  1. Join fellow corporate travel and meetings leaders in this buyer-only session focused on strategic meetings management. Connect with peers working to bring meetings, events and travel into closer align …
03:00 PM
  1. This buyer-only session brings together corporate travel managers to explore the evolving landscape of travel technology and distribution. Whether you’re evaluating new tools, tackling NDC-related cha …
11:00 AM
  1. Join fellow corporate travel buyers in this buyer-only session focused on sustainable business travel. Connect with peers navigating the same pressures—whether it’s meeting corporate ESG targets, driv …
01:40 PM
  1. Connect with fellow corporate travel buyers managing small or midsize travel programs across the region in this buyer-only session. This interactive discussion offers a space to share common challenge …

THE HOSTED BUYER PROGRAM 

Hosted buyer program

Qualified buyers can apply for our exclusive hosted buyer program, which includes:

  • Complimentary accommodation and travel reimbursement 

  • Early access to pre-schedule 1-2-1 meetings with exhibitors

  • Access to VIP networking events and the hosted buyer lounge

The hosted buyer experience is designed to maximize your time at the event while ensuring you meet with suppliers that align with your travel program’s needs.

DON'T JUST TAKE OUR WORD FOR IT

91%
of buyers said the show was an excellent or good value for time
84%
of buyers would recommend the show to a colleague
83%
of buyers said the show was better than expected