2026 conference agenda

For years, debates around content visibility and commercial models have strained buyer–TMC relationships. Now, some travel programs are taking a different approach, rethinking not just transparency, but the role of the TMC itself. This session moves beyond frustration to explore how forward-looking buyers are challenging traditional models, redefining expectations around content access, incentives and accountability, and partnering with TMCs in new ways. Where do legacy structures still make sense, and where is it time to evolve? Panelists will examine how commercial realities shape content outcomes, what greater data clarity could look like, and how collaborative innovation, rather than suspicion, can modernize the buyer–TMC relationship for the next phase of managed travel.