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With your stand booked, it's time to consider additional opportunities for added brand visibility, access to our exclusive hosted buyer audience, thought leadership and more. Drive even more value from your investment with us by adding a sponsorship package to help you fulfill your goals and generate more ROI.
Registration Sponsor SOLD
Showcase your brand at the first touchpoint for all attendees by sponsoring registration. Your logo will appear prominently on the website registration page, confirmation emails, and on-site at the Javits Convention Center, offering repeated exposure to every attendee as they begin their event journey.
Sponsorship includes:
- Logo on the registration page of the website
- Logo/company name included on each page of the registration process
- Logo included in all the registration related emails, e.g. confirmation email, reminder email, e-badge email.
- Logo included on the registration desk and kiosks
- Logo listed on the show website and related promotional emails noting you as a sponsor
- Logo included on an on-site co-branded welcome sign noting you as a sponsor
Cost: $65,000 (one exclusive sponsor)
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Lanyard and Badge Sponsor SOLD
Worn throughout the show, the official and exclusive lanyard provides continuous visibility of your logo, ensuring your brand is top of mind for all attendees—buyers, suppliers, and key decision-makers alike.
Sponsorship includes:
- Design and production of the lanyards by The BTN Group
- Your 4/color logo will alternate with the BTN Group logo on the lanyard
- Your logo will be included on the show badges (printed in black and white)
- Logo listed on the show website and promotional emails noting you as a sponsor
- Logo included on an on-site co-branded welcome sign noting you as a sponsor
Cost: $45,000 (one exclusive sponsor)
Business Travel Show America Innovation Faceoff Sponsor SOLD
Align your brand with the latest innovations and technologies and demonstrate your commitment to moving our industry forward by sponsoring the Business Travel Innovation Faceoff. There will be twelve supplier presentations, which will take place over the two days from 9:15 - 10:30am. The Faceoff will be made available on demand post-show to all attendees and promoted to the BTN Group's database of 30,000+ corporate travel and meeting buyers.
Sponsorship includes:
- Three-minute address on stage to all attendees at the start of the Faceoff on day one
- Logo will appear throughout all twelve live presentations over four hours and the awards presentation
- Logo will appear on the on-demand Faceoff website and email promotions
- Logo included on two dedicated emails promoting the live Faceoff
- Logo listed on the show website and related promotional emails noting you as a sponsor
- Logo included on an on-site co-branded welcome sign noting you as a sponsor
Cost: $60,000 (one exclusive sponsor)
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Continental Breakfast - Wednesday Sponsor
Kick off Business Travel Show America with a continental networking breakfast, 8:00 - 8:45am, before the Business Travel Innovation Faceoff session in the Delta Business Theater.
Sponsorship includes:
- Coffee/tea/bagels/muffins will be available to all attendees (500+)
- Opportunity to distribute collateral or branded swag in the breakfast area​
- Company logo will be noted as a show sponsor and included on the show website, pre-show marketing to promote buyer attendance and on-site signage
- Company logo will be included on signage throughout the breakfast area
Cost: $35,000 (one exclusive sponsor)
Continental Breakfast - Thursday Sponsor
Kick off Business Travel Show America with a continental networking breakfast, 8:00 - 8:45am, before the Business Travel Innovation Faceoff session in the Delta Business Theater.
Sponsorship includes:
- Coffee/tea/bagels/muffins will be available to all attendees (500+)
- Opportunity to distribute collateral or branded swag in the breakfast area​
- Company logo will be noted as a show sponsor and included on the show website, pre-show marketing to promote buyer attendance and on-site signage
- Company logo will be included on signage throughout the breakfast area
Cost: $35,000 (one exclusive sponsor)
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Networking Drinks Reception Sponsorship
Finish the first full day (Wednesday, Oct 14th) at Business Travel Show America as the exclusive sponsor of the networking drinks reception from 4:15 - 5:15 pm in the Delta Business Theater. All 350 hosted buyers are required to attend as part of the program and total expected attendance is 600 (hosted/visitor buyers and exhibitors).
Sponsorship includes:
- Beer/Wine/Soda/Water and dry snacks will be available to all attendees (Buyers & Exhibitors)
- Opportunity to distribute collateral or branded swag in the reception area​
- Your company logo will be noted as a show sponsor and included on the show website
- Your company logo will be displayed on the Theater 20-foot screen
- Your company logo will be included on signage throughout the reception area
Cost: $35,000 (one exclusive sponsor)
Luggage & Coat Check Sponsor
Make a lasting impression as attendees enter and exit the event by sponsoring the coat check. Your brand will be prominently displayed on signage at this high-traffic location, ensuring visibility to every guest. Align your company with a service that offers convenience and leaves attendees with a positive impression of your brand throughout the show.
Sponsorship includes:
- Logo on branding around the coat check area
- Logo listed on the show website and promotional emails noting you as a sponsor
- Logo included on an on-site co-branded welcome sign noting you as a sponsor
Cost: $25,000 (one exclusive sponsor)
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Wi-Fi Sponsor SOLD
Keep attendees connected and make your brand indispensable by sponsoring the event Wi-Fi. As the exclusive WiFi sponsor, you will have network naming rights and attendees will enjoy complimentary WiFi both days in the registration area, exhibitor hall and general session hall.
Sponsorship includes:
- Naming rights of Wi-Fi network
- Logo listed on the show website and promotional emails, noting you as a sponsor
- Logo included on an on-site co-branded welcome sign noting you as a sponsor
Cost: $30,000 (one exclusive sponsor)
Event App Sponsor SOLD
Position your brand as the gateway to event information by sponsoring the Business Travel Show America app. Attendees will see your logo each time they check schedules, connect with peers, or plan meetings, ensuring maximum visibility throughout the show.
Sponsorship includes:
- Branding on the show app
- Logo included on onsite signage to encourage attendees to download the app
- Logo included on the landing page of the website
- Logo included in the in-app email notifications
- Two push notifications to all users, one each day
- Logo listed on the show website and promotional emails noting you as a sponsor
- Logo included on an on-site co-branded welcome sign noting you as a sponsor
Cost: $35,000 (one exclusive sponsor)
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Conference Session Sponsor SOLD OUT
Position your company as a thought leader with your own 40-minute educational session. You will be responsible for the content and sourcing speakers and the BTN Group will promote your session.
Sponsorship includes:
- Conference session included on the show agenda, which includes your logo
- Your session will be promoted in two email blasts to registered attendees three weeks and one week before the show
- Logo listed on the show website and promotional emails noting you as a sponsor
- Logo included on an onsite co-branded welcome sign noting you as a sponsor
- Receive attendee data (name/job title/company name/email address) for those who attend your session
Cost: $18,500 (two available)
Knowledge Arena Sponsor SOLD
Own the naming rights of the Knowledge Arena educational venue located on the expo floor. With seven sessions over two days, your brand will be prominently displayed on signage, seatback covers, agendas, and session introductions, ensuring high visibility to engaged audiences. Position your company as a thought leader in the corporate travel industry while aligning with top-notch educational content.
Sponsorship includes:
- Naming rights of the Knowledge Arena (XYZ Knowledge Arena)
- XYZ Knowledge Arena will be branded on stage
- Your company logo will be branded on the seatback cover (backside only) on 150 chairs
- XYZ Knowledge Arena will be included on all session-related email promotions
- A welcome to the XYZ Knowledge Arena will be mentioned at the start of each session (seven in total)
- Company logo listed on the event website and promotional emails noting you as a sponsor
- Company logo included on a co-branded welcome sign noting you as a sponsor
Cost: $35,000 (one available)
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Show Theater Sponsor SOLD
Own the naming rights of the Show Theater, seating 750+ attendees. With five hours of onstage content over two days, your brand will be prominently displayed on the onstage signage, ensuring high visibility to engaged audiences. Position your company as a thought leader in the corporate travel industry while aligning with top-notch educational content.
Sponsorship includes:
- Naming rights of the Show Theater. e.g. “XYZ Show Theater"
- Logo included on the stage branding
- Logo included on the entranceway signage to the show theater
- Logo on table tent card to be placed on every table in the theater (75 tables)
- Two-minute address on stage to all attendees on day one of the show
- Your company name will be included on all session-related email promotions
- Your company name will be mentioned at the start of each of the three sessions
- Logo listed on the event website and promotional emails noting you as a sponsor
- Logo included on an onsite co-branded welcome sign noting you as a sponsor
Cost: $75,000 (one exclusive sponsor)
Hosted Buyer Lounge Sponsor SOLD
This is the hosted buyers’ private area where they relax and network with peers while they enjoy complimentary refreshments and lunch each day. Access is limited to hosted buyers and sponsor staff, which makes it an unrivalled networking and business development opportunity.
Sponsorship includes:
- Logo branding throughout the lounge
- Logo on the seatback covers of chairs in the lounge
- Logo or company name included in related email promotions
- Logo listed on the show website noting you as a sponsor
- Logo included on an on-site co-branded welcome sign noting you as a sponsor
- Receive attendee data (name/job title/company name/email address) of hosted buyers that use the lounge
- Four staff passes to enter the lounge
Cost: $125,000 (one exclusive sponsor)
Upgraded furniture available for an additional charge
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Hosted Buyer Welcome Event
Build meaningful relationships with high-value corporate travel buyers in a fun, interactive, upscale mini golf setting at Swingers NOMAD in New York City on Tuesday October 13 (the evening before the show). This three-hour private and invitation-only event for 300+ hosted travel buyers and sponsors offers unmatched opportunities to network with decision-makers while aligning your brand.
Sponsorship includes:
- Logo included on signage at the venue
- Three staff passes to attend the event
- Opportunity to raffle prizes
- Attendee list (name/ job title/company name only) three days prior to the event
- Logo on the hosted buyer event page of the website
- Logo included in all event registration related emails, e.g. confirmation email, reminder email.
- Logo listed on the show website and related promotional emails noting you as a co-sponsor
- Logo included on an onsite co-branded welcome sign noting you as a co-sponsor
Co-Sponsorship Cost: $18,500
- Includes all the above
Headline Sponsorship Cost: $40,000 SOLD
- Includes all the above
- 3-minutes to address event attendees
- Three additional staff passes to attend the event
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Escalator clings
Make your brand the first and last thing attendees see. As the exclusive sponsor of the Hall 1C escalators, your graphics will be displayed across all four escalator cling locations - capturing attendees as they arrive from the registration area each morning and as they head out at the end of the day to catch rides home.
With every attendee passing through this high-traffic location twice daily, this is one of the highest-visibility brand placements at the show.
Sponsorship includes:
- Escalator clings across all four locations (A, B, C & D) in Hall 1C
- Graphics and installation included
- Logo listed on the show website and promotional emails noting you as a sponsor
- Logo included on an on-site co-branded welcome sign noting you as a sponsor
Sponsor provides production-ready artwork to spec. Specs provided upon booking.
Cost: $14,386 (one exclusive sponsor)
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Escalator wall graphic sponsor
Own one of the most-travelled corridors at Business Travel Show America. This large-format wall graphic sits alongside the escalator heading up to registration, putting your brand in front of every attendee moving between the Delta Business Theater and the exhibit hall — as well as those heading up to catch rides at the end of the day.
At nearly 24 feet wide, this is a statement placement that's impossible to miss.
Sponsorship includes:
- Large-format wall graphic alongside the Hall 1C escalator (287.97"W x 62.09"H)
- Graphics and installation included
- Logo listed on the show website and promotional emails noting you as a sponsor
- Logo included on an on-site co-branded welcome sign noting you as a sponsor
Sponsor provides production-ready artwork to spec. Specs provided upon booking.
Cost: $16,672 (one exclusive sponsor)
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Floor decals sponsor
Put your brand underfoot - literally. Floor decals are one of the most eye-catching and cost-effective ways to drive traffic to your booth, reinforce your brand message, and create standout moments across the show floor. Choose the size that best suits your goals, from a clean logo tile to a full traffic-stopping statement piece.
Available in five sizes — priced per decal:
| Size | Best for | Price |
| 3'x3' | Clean logo tile - one brand mark and a short tagline | $1,195 |
| 4'x4' | Primary brand mark - balanced, impactful, most versatile | $1,547 |
| 3'x4' | Logo and call-to-action combo - slightly rectangular for added messaging | $1,717 |
| 4'x6' | Campaign graphics or product messaging - readable from several feet away | $2,321 |
| 3'x10' | Maximum visibility - acts as a runway, billboard, and traffic director in one | $2,873 |
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Entrance banner sponsor
Greet every attendee as they enter the show floor. These twin banners flank the Hall 1C entrance — one on the left, one on the right — creating a branded gateway that puts your company front and centre as attendees arrive each morning from registration and pass through again at the end of the day.
With the full attendee flow passing through this entrance twice daily, this is one of the most consistent and unavoidable brand placements at the show.
Sponsorship includes:
- Two single-sided entrance banners (left and right), each 66"W x 102"H
- Graphics and installation included for both banners
- Logo listed on the show website and promotional emails noting you as a sponsor
- Logo included on an on-site co-branded welcome sign noting you as a sponsor
Sponsor provides production-ready artwork to spec. Specs provided upon booking.
Cost: $9,899 (one exclusive sponsor)
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