Formerly a part of The BTN Group's event Innovate, The Business Travel Innovation Faceoff 2025, sponsored by American Express Global Business Travel, will take place at Business Travel Show America.
Over two days, 12 trailblazing companies will pitch their innovations to a panel of expert judges and a live audience of corporate travel buyers, bookers and decision-makers. Each competitor has just seven minutes to convince the crowd and the judges that their solution is ready to reshape the way business travel is planned, booked and managed.
This is more than just a competition. It’s a showcase of purpose-driven technology and fresh thinking, with each presenter solving real pain points across cost, compliance, sustainability, and traveller experience.
Two winners will be chosen; one selected by the judges and one selected by you, so don’t miss your chance to cast your vote!
Meet the 2025 competitors
Altour
Altour’s AI Book is a conversational corporate booking tool that allows travelers to request and book flights, hotels, or cars in natural language. It delivers instant, personalized, policy-compliant options from multi-channel content sources, streamlining the booking process and reducing the time spent on travel arrangements.
EmPath
EmPath Travel & Expense is a travel booking, payment and expense solution for non-profiled travelers.
Engine
Engine’s Event Planner is the first AI-assisted, self-service platform that simplifies every step of event planning the process.
Fare Audit
Fare Audit's PNRaudits.com, has the ability to offer multi-faceted auditing of a PNR, including historical flight delays going back 3 years (for compensation by the airlines) to live PNR audits for unattached hotels.
Groupize
Groupize, the SaaS solution for corporations to manage all of their meetings, will be using AI, including OCR, to deliver End-to-End Automation, Data-Driven Venue Selection, Enhanced Efficiency, Personalized Attendee Experiences, Scalability & Flexibility, Cost Optimization, Expense & Folio Reconciliation, Concur Expense Integration by Attendee and more.
HRS
HRS' Copilot is an AI-first platform enabling total hotel program management.
Juno
Juno is the leading travel and expense (T&E) platform built specifically to solve guest travel—corporate trips for non-employees like job candidates, contractors, speakers, and customers.
Nowadays
Nowadays is the first AI-native platform built specifically for corporate event sourcing and planning.
Roamr
Roamr helps companies save 30% on their travel accommodation by paying employees to host and stay with their friends or colleagues, instead of hotels.
SeatCash
SeatCash is an airfare price prediction and purchasing platform.
Traxo
Traxo Insights is a platform that brings essential metrics to the forefront, providing high-level indicators of your travel program's performance throughout the application.
Versa
Versa captures IRS-ready, VAT-valid receipts from participating merchants, and routes them to a travel managers' chosen apps.
Oct 15, 2025
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Delta Business Theater
- Travel Technology
This year’s Business Travel Innovation Faceoff Part One sees EmPath, Fare Audit, Juno, Nowadays and Roamr present their cutting-edge products, technologies or services to the judging panel and audienc ...
Oct 16, 2025
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Delta Business Theater
- Travel Technology
This year’s Business Travel Innovation Faceoff Part Two sees Altour, Engine, Groupize, HRS, SeatCash, Traxo and Versa present their cutting-edge products, technologies or services to the judging panel ...
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- Travel Technology
The 2025 Business Travel Innovator Award winner will be announced.
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