Business Travel Show America debuts to huge success uniting 1,135 corporate travel and meetings professionals to shape the future of North American market  

Business Travel Show America debuts to huge success uniting 1,135 corporate travel and meetings professionals to shape the future of North American market

• 1,135 attendees including 458 qualified corporate travel and meetings buyers with $50bn+ budget responsibility   
• Largest ever event launch for BTN Group and Northstar Travel Group 
• Corporate event AI Nowadays wins first Business Travel Show America Innovation Faceoff awards  
• Business Travel Show America returns to Javits Center, New York – October 14-15, 2026 
• Register your interest at www.businesstravelshowamerica.com  

 

   

The North American corporate travel and meetings industry has heaped praise on the launch of Business Travel Show America.  

The two-day event presented by the BTN Group premiered at the Javits Center in New York yesterday. Attracting 1,135 attendees, including 458 qualified buyers with a budget responsibility of $50bn, Business Travel Show America is Northstar Travel Group’s biggest event launch.  

Dedicated to shaping the future of the industry, Business Travel Show America builds on the 30+year, market-leading legacy of Business Travel Show Europe in London, as well as the successful launch of Business Travel Show APAC in Singapore earlier this year.  

More than 100 suppliers brought global and local innovation to New York as they held 3,607 meetings with buyers. The event was also packed with exclusive networking opportunities, from the pre-show Hosted Buyer Welcome Event at Swingers NoMad with headline sponsor Enterprise Mobility to buyer only BTN Communities sessions and learning experiences with industry leaders sharing valuable insight into AI, travel technology, sustainability, ground mobility, sourcing and more.  

AMEX GBT x SAP Concur fireside  

The content program kicked off with BTN News Desk Live: a no-holds barred interview with AMEX GBT’s EVP global and multinational clients David Reimer and President of Concur Technologies Charlie Sultan. Host BTN Group VP of content Elizabeth West quizzed the execs about the organizations’ recently announced partnership to develop Complete, an enhanced version of Concur Travel, available exclusively to AMEX GBT clients. 

Buyers heard the partnership will involve forming a joint development team, establishing a tech roadmap and expanding both organizations’ client bases. Driven by customer demand for faster, better solutions, the first enhancements will include a new UI, desktop site, and mobile app, with more features planned for bi-annual releases. The partnership will allow both parties to ‘work faster, innovate quicker and give customers more choice,’ claimed Sultan, adding 'nothing has changed... it's business and usual' for non-AMEX GBT customers, and both platforms, Concur Travel and Complete, will continue to innovate independently and complement each other. 

Gary Lawrence, senior director of procurement, Colorado Rockies: “I want to give a shout out to BTN for inviting me to Business Travel Show America. It’s been a great experience for me, and I’ve actually gotten so much more out of it than expected. It started off with a fun party, and it’s only gone up from there.” 

Angie Langen, vice president marketing, CTM: “CTM is having a great Business Travel Show America. We are so excited to see this show come to our shores. The buyers have been eager to chat with us. We cannot wait for next year already.” 

As the show drew to a close, BTN Group executive vice president Louis Magliaro said, “We are incredibly humbled by the market response to Business Travel Show America – the biggest ever event launch from BTN Group and Northstar Travel Group. We have over 100 supplier partners in the hall, which is incredible for a launch event. But what makes this show really special is the number of buyers here (over 450), their spending power (over $50bn) and the fact suppliers will not be able to meet many of them at any other event. 

“The last two days have been incredible - absolutely packed with thousands of meaningful meetings, sourcing and networking, as well as an amazing program of trend-led, future-facing content delivered by our award-winning BTN editorial and content teams. 

“Our industry is resilient, innovative and positive. We’ve witnessed it stage a steady and impressive comeback from Covid, and one look around the halls today is enough to know it’s fully back in business.” 

 

Business Travel Innovation Faceoff winner - Nowadays 

Nowadays, the first AI for corporate events, won both Business Travel Innovation Faceoff America awards sponsored by American Express Global Business Travel. 

 

Business Travel Show America will return to the Javits Center in New York on 14-15 October 2026. Please visit www.businesstravelshowamerica.com to find out more. Hosted by the BTN Group, this event builds on over three decades of expertise from the successful Business Travel Show Europe. Featuring tailored appointments, thought-provoking educational sessions, and dynamic networking opportunities, it’s where travel and meetings buyers can shape the future of corporate travel. Visit www.businesstravelshowamerica.com for more details. 

Business Travel Show APAC returns to Singapore 14 – 15 April 2026 at Marina Bay Sands, Singapore following a successful launch in 2025. Organised by the BTN Group, the show connects buyers and suppliers from Asia Pacific, the US, UK, and Europe. With expertly crafted content developed by the BTN Group’s 40+ years of industry expertise, the event features insightful sessions, cutting-edge innovations, and dynamic networking formats. Co-located with The Meetings Show Asia Pacific, it’s a must-attend for travel and meetings professionals. Visit www.businesstravelshowapac.com for details. 

Business Travel Show Europe is the leading business travel event in Europe. It returns on 24-25 June 2026 at Excel, London.