Built for executive and personal assistants

Booking travel is only part of your job — but when a flight is cancelled or a hotel falls through, it's your phone that rings.

Business Travel Show America is two days where you can meet the suppliers behind every booking you make, fix the things that slow you down, and come back with improvements your executives will notice: better hotel options, a booking tool that behaves, a rebooking process that doesn't eat your afternoon.

80%
of buyers said the show was better than expected
84%
of buyers would recommend the show to a friend or a colleague
90%
of buyers said the show was excellent or good value of time
62%
of buyers attended to discover new booking tools
*Source: Business Travel Show America 2025 registration and post event survey

REGISTRATION IS NOW OPEN

Business Travel Show America is free to attend for professionals responsible for booking or managing their company's or organization's corporate travel and meetings — including executive and personal assistants, alongside corporate travel managers, meeting planners, procurement professionals, HR managers and facilities managers.

WHY EXECUTIVE AND PERSONAL ASSISTANTS ATTEND

NEGOTIATE THE BEST RATES IN PERSON

The booking screen shows you a price. A conversation gets you a better one. Talk corporate rates, group bookings, upgrades and late checkouts directly with hotels, airlines and ground transportation providers.

MEET YOUR SUPPLIERS IN PERSON

Put faces to the account managers you've only ever emailed, and find the ones you haven't. So when you need a sold-out room or a fast rebooking, you know exactly who to call.

DISCOVER TIPS AND TRICKS FROM PEOPLE WHO DO YOUR JOB

Arranging travel is often a solo role. Buyer-only sessions and networking give you candid conversations with peers about the workarounds and shortcuts nobody writes down.

UNCOVER THE LATEST INNOVATIONS THAT MAKE YOUR LIFE EASIER

Booking, expense and payment tools are being rebuilt around AI. Watch new products pitch live at the Innovation Faceoff and find the ones that would save you hours a week.

YES THIS SHOW IS FOR YOU TOO

Trade shows for the travel industry can look like they're aimed at travel managers with "travel" in their job title and a budget to match. But a large share of business travel is booked by assistants — and if you're the one choosing the hotel, holding the corporate card and fixing the itinerary at short notice, you're making buying decisions every week.

The format is built for people whose diaries are already full: two days, one floor, pre-bookable 20-minute meetings and sessions you can dip into between them. You can cover a whole market in the time you can actually spare — and there's a buyer-only community session for small and midsize programs run by people wearing several hats.

WHY THE SHOW IS WORTH YOUR TIME

You make buying decisions, whether or not it says so on your business card

Every time you pick a hotel, choose a flight or decide which car service to use, you're spending your organization's money and shaping its supplier relationships. Meeting those suppliers face to face — asking about corporate rates, room availability and what happens when things go wrong — is the same conversation a travel manager would have. You're just having it one trip at a time.

The tools are changing faster than the job description

Booking tools, expense apps and payment solutions are being rebuilt around AI, and some of the repetitive work of arranging and reconciling trips is genuinely starting to disappear. Two days is enough to see what's real, what's marketing, and what would actually save you hours a week — before someone else chooses it for you.

How to ask your executive for the two days

Keep it concrete. Attendance is free for qualifying buyers, it's two days rather than a week, and you can come back with specific things: new hotel options in the cities they travel to, a shorter booking process, better answers when a trip is disrupted. Frame it as fixing the travel that already lands on your desk, and it's an easy conversation.

OVER 100 SUPPLIERS IN ONE PLACE

WHO WILL YOU MEET?

Every category you source, evaluate or manage — in one place:

  • Travel Management Companies / Agencies
  • Airlines and Airline Alliances
  • Hotels and Accommodations
  • Expense and Payment Management Technologies
  • Online Booking Tools and Travel Technologies
  • Reporting / Data Management / Analytics Tools
  • Travel Risk Management and Duty of Care Providers
  • Ground Transportation Providers
  • Meetings / Incentive Travel and Technology Solution

SESSIONS WORTH LOOKING INTO

The full conference program runs across both days — but if you're the one making the bookings, start with these:

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Capital One Business Travel Knowledge Arena
  1. Changing cross-border authorization requirements, geopolitical shifts and heightened security concerns are making international travel more complex. In this session, experts and program leaders discus …
Delta Business Theater
  1. The Business Travel Innovation Faceoff showcases emerging products and services transforming corporate travel and meetings. Finalists will pitch their innovations live on stage to an audience of trave …
Room 1C03
  1. Join fellow corporate travel and meetings leaders in this buyer-only session focused on strategic meetings management. Connect with peers working to bring meetings, events and travel into closer align …
Capital One Business Travel Knowledge Arena
  1. Online booking tools are undergoing their biggest transformation in two decades. AI-powered interfaces, conversational search and expanded content sources are reshaping how travelers shop, compare and …
  2. Join us as the winners of the Business Travel Innovation Faceoff—including the Business Travel Innovator Award and the People’s Choice Award, are announced, recognizing breakthrough solutions in corpo …
Delta Business Theater
  1. The Business Travel Innovation Faceoff showcases emerging products and services transforming corporate travel and meetings. Finalists will pitch their innovations live on stage to an audience of trave …
Room 1C03
  1. Connect with fellow corporate travel buyers managing small or midsize travel programs across the region in this buyer-only session. This interactive discussion offers a space to share common challenge …

HEAR FROM YOUR PEERS

I think it is a great show espeically for those new in the industry.
Jessica Attara
Meetings & Travel Coordinator |  H&M
 Whether travel is a large or small part of your job, you should attend this show.
Karyn Harris
Director of Administration |  SAGE Dining Services
 The event was well-organized, offering valuable networking, opportunity in meeting with new and existing suppliers, and gaining industry and innovation insights.
Angela Paulus
Sr. Mgr, Global Travel and Strategic Sourcing |  Pitney Bowes
The education sessions that I attended were excellent.  Very informative.
Tammy Clark
Category Manager |  Sysmex America, Inc.

 

WATCH THE SHOW IN ACTION

 

REGISTRATION IS NOW LIVE - CHOOSE YOUR ATTENDANCE OPTION

Hosted buyer program

Places on the hosted buyer program are limited and subject to approval. Qualifying criteria apply. We handle your travel, accommodation, and refreshments so you can focus solely on what matters most—your meetings and connections.

As part of the hosted buyer program, you get access to:

  • Pre-scheduled appointments with the exhibitors of your choice
  • Onsite lounge, including lunch and refreshments
  • Hosted buyer-only networking events
  • Travel and accommodation
  • The event app
  • All content session

 

Visitor buyer

For buyers who want to attend the show but don't require travel and accommodation or only want to attend for a day, you can register as a visitor buyer. 

You will get access to:

  • All onsite content session
  • All exhibitors
  • The event app to arrange meetings with exhibitors
  • Networking events


 

FAQs

Yes. A significant share of business travel is booked by assistants, and the show brings together the hotels, airlines, ground transportation providers, booking tools and TMCs behind those bookings — so you can meet them all in one place over two days.

Executive and personal assistants are among the roles the show is designed for. If you book, arrange or influence travel and meetings for your organization, you fall within the buyer audience — a formal travel or procurement title isn't required.

Business Travel Show America is free to attend for approved professionals responsible for booking or managing their organization's corporate travel and meetings, including executive and personal assistants.

New hotel and ground transportation options in the cities your executives travel to, direct contacts at your existing suppliers, a clearer picture of the booking and expense tools available, and answers on what happens when a trip is disrupted.

The show is deliberately compact: one floor, pre-bookable 20-minute supplier meetings and sessions running alongside. Many attendees tell us they meet more suppliers in two days than they would in months of calls, and you can attend for a single day if that's all you can spare.

Attendance is free for qualifying buyers and the show runs for two days, not a week. The practical case is simple: better supplier options, less time lost to booking admin, and a clear plan for when travel goes wrong — all of which saves your executive time too.

For qualifying buyers, the hosted buyer program covers travel and accommodation and includes pre-scheduled supplier appointments, a dedicated lounge with lunch and refreshments, and networking events. Places are limited and subject to approval.

Make a list of the cities your executives travel to most, the suppliers you use regularly, and the parts of booking or expensing that take up the most time. Use it to prioritize which exhibitors to meet and which sessions to attend.