Will Pinnell is a recognized expert in corporate travel technology and digital transformation, with a track record of driving innovation and revenue. His voice and presence advances awareness of HRS’ pioneering automation in North America. Early in his career, he started Handango, the first app store. While at Sabre, he led mobile application development for Travelocity and TripCase. Across a decade at BCD Travel, he led global product marketing, development and solution engineering. Pinnell was elected to GBTA’s Board in 2019 and appointed global treasurer. His “Corporate Insights” column on LinkedIn is one of the fastest growing publications online.