A 30-plus-year transformative, strategic, turnaround global executive leader and entrepreneur who has demonstrated success in delivering top and bottom-line results by building winning teams, transforming revenue models, and driving accretive margins leveraging digital/data/science/automation, Christopher Amenechi has pioneered several ancillary and merchandising firsts, including dynamic pricing of seats and cabin upsells, fare lock, and fare merchandising. In addition to his role at SeatCash, Chris is an investor/board member in three other travel technology/hospitality related startups. He previously held executive roles at Continental Airlines, United Airlines, Porter Airlines, and Copa Airlines. Chris holds a BSc/MBA in aeronautical engineering and aviation management, respectively.