Jul 10, 2025

What’s the deal with Business Travel Show America? Here’s what you need to know

Let’s be honest: there are a lot of travel industry events out there. So why add Business Travel Show America to your calendar?

Well, if you manage or influence corporate travel, meetings, procurement, or anything in between - this one’s different. And if you’re tight on time and budget (who isn’t?), it might actually be the most efficient, worthwhile two-day investment you make all year.

Plus, we’ve brought together our award-winning Business Travel Show formula with Innovate to create Business Travel Show America and bring it to the business capital, New York.

We recently hosted a live webinar to answer exactly that: what makes Business Travel Show America unique - and why buyers across travel, meetings, HR, and finance are signing up.

Here’s the short version of what we shared.

It’s for travel managers like you — no matter your title.

Whether you’re a travel manager, procurement leader, meeting planner, finance director, or HR stakeholder, chances are you touch travel. And chances are you’ve got questions, pain points, or goals you’re working on — from sourcing smarter to supporting traveler wellbeing.

Business Travel Show America brings all of those conversations into one space, with real peers and trusted suppliers. It’s not a trade association meeting or a generic expo. It’s built for buyers, curated by the BTN Group (yep, the team behind Business Travel News and Travel Procurement).

Registration is free. Hosted buyers even get perks.

Let’s talk budget. Qualified buyers can attend at no cost — and if you join as a hosted buyer, we’ll even cover:

A $400 travel allowance for air or rail
Two nights at a nearby four-star hotel
An invitation-only networking dinner at Swingers Nomad
Access to an exclusive hosted buyer lounge
Your own pre-scheduled meetings with suppliers you choose

If you prefer to book your own travel and hotel (or your company requires it), that’s fine too - visitor buyer registration is still 100% free.

So what actually happens at the show?

Think of it as two days packed with high-value moments:

The Business Travel Innovation Faceoff - 12 companies compete live. You vote. You get inspired.
BTN Community roundtables - in-person, buyer-only discussions on topics like sustainability, NDC, traveler experience, and more
Curated content and panels - featuring hot topics and sharp voices from across the industry
An exhibit floor that’s busy but not overwhelming. You’ll meet suppliers who get your needs - no endless aisles of booths.
Networking that doesn’t feel forced - from lounge time to happy hours to hosted dinners.

Only have to take 10 meetings? You’ve got control.

If you’re a hosted buyer, we ask that you take five 1:1 meetings per day - but you pick who, and when. No random matchmaking, no long commitments. Just the conversations that actually matter to you.

Don’t just take it from us

Elisabetta Gibbertoni, Global Travel & Events Manager at medical device company LivaNova, has attended BTN events in Europe and Asia - and she’s excited to see the format arrive in the US:

“Business Travel Show is an event no travel manager should miss. The education sessions are outstanding — we’re talking NDC, sustainability, RFPs, policy, you name it. You get to speak directly with the key suppliers and peers in one spot, in just two days. What I love is how the content balances global and regional insights. Whether you manage a global program or a specific market, you’ll find information that fits your needs — and you’ll bring home ideas you can actually use. These events are impeccably organized, always relevant, and packed with value.”

Final thoughts - and a little nudge

Hosted buyer spots are limited, and applications are rolling in. If you’re thinking about it, don’t wait. If your company doesn’t allow comp travel, or you’re not sure you qualify - reach out. We’ll help you find the best fit.

📅 Show dates: October 15–16
📍 Location: Javits Center, New York
⏳ Hosted buyer applications close: October 1

Quick Links

👉 Apply to be a hosted buyer or register to be a visitor buyer
🎤 Check out the agenda

Have questions? We’re just an email away. Contact the team.