Meet the future of business travel at the inaugural Business Travel Show America in New York this October
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- 12 competitors will present over two days and two will receive Business Travel Innovation Faceoff America awards, one voted for as the people’s choice and one selected by the esteemed panel of judges
- Business Travel Show America launches October 15-16, 2025, Javits Center, New York
Business Travel Show America, which launches in New York October 15-16, will spotlight the future of business travel management in the Business Travel Innovation Faceoff America competition, formerly part of the BTN Group’s annual Innovate event.
Business Travel Show America is North America’s premier corporate travel event, dedicated to shaping the future of business travel. Organised by the BTN Group and building on more than three decades of market-leading success with Business Travel Show Europe in London and Business Travel Show Asia Pacific, the show brings together the brightest minds, industry-leading suppliers and innovative technologies to tackle the evolving challenges of corporate travel.
Business Travel Innovation Faceoff America is a highlight of the show’s two-day programme. The competition is sponsored by American Express Global Business Travel and will see 12 of the most pioneering startups, scale-ups and established organisations pitch cutting-edge solutions to industry veterans and a live audience of business travel decision-makers. Showcasing technologies reshaping managed travel, the Innovation Faceoff gives each finalist seven minutes to demonstrate how their innovation tackles today’s top business travel challenges - spanning AI, expense, hotel and event management, and more. BTN Group executive vice president Louis Magliaro said: "The finalists for the Business Travel Show America Innovation Faceoff are some of the boldest, most disruptive tech talent in our industry, intent on pushing boundaries to improve and transform business travel management for buyers and travellers in the future – it’s going to be an insightful and fiercely competitive two day battle.”
This year’s shortlist is:
1. Altour – AI-powered communications platform that unites contact centre tools, inboxes, and collaboration in one workspace
2. EmPath - Guest traveler technology platform
3. Engine – AI assisted group planning platform adding live pricing to hotel inventory
4. FareAudit – Real-time fare auditing to prevent overpayment
5. Groupize - Using AI to drive Groupize platform and corporate meetings and event marketplace
6. HRS – AI-first hotel management platform
7. Juno – Guest traveler technology platform
8. Nowadays - AI-powered corporate event sourcing and planning
9. Roamr – Reimagines hotel stays with a global hosted travel network, turning business trips into meaningful cultural exchanges
10. SeatCash – Airfare price prediction and purchasing platform
11. Traxo - Enhanced data insights platform
12. Versa - Captures IRS-ready, VAT valid receipts from participating merchants and routes to preferred expense app
Two winners will be chosen. One will be selected as the people’s choice voted for by attendees at the show and the other will be selected from the below judging panel of influential travel technology and business travel leaders:
- Steve Clagg, Technical Program Manager, Microsoft
- Mira Rosenzweig, Director of Travel Services, United Talent Agency
- Kim Hamer, Owner/Partner, Results Plus Consulting
- SkyLink CEO and cofounder Atyab Bhatti
The Innovation Faceoff Awards will be presented on Thursday October 16 at 02:25PM – 03:00PM in the show’s Knowledge Arena.
Business Travel Show America launches at Javits Center New York on October 15-16. It is free for qualified travel buyers, bookers and managers, procurement professionals, and executive assistants and office administrators who book travel for their organisation.
To register please visit businesstravelshowamerica.com/register
