Jul 15, 2025
Juno Announces More Fundraising and Specialized Industry Vertical Tooling
Juno Draws More Funding, Plans Specialized Services
By Michael B. Baker / July 15, 2025 / Contact Reporter
Newly launched guest travel management app Juno has tripled its funding with a pre-emptive funding round and is now broadening its scope to tackle other "complex travel" use cases beyond guest travel, the company announced today.
Developed by the founders of guest travel management app Pana, Devon Tivona and Sam Felsenthal, Juno is a platform that can guide guest travelers and their coordinators through the full travel process, including booking, payment, reimbursement and reconciliation. It is now live with customers, including a Fortune 500 client, Tivona told BTN.
Juno announced $2 million in seed funding in April, led by Bungalow Capital, whose co-founder and partner Matthew Ziskie was among the investors in Pana, and corporate travel industry entrepreneur and investor Steve Singh, through his investment group Madrona Ventures. The newly announced pre-emptive funding round—meaning it was raised without Juno actively reaching out for funding—has added $4 million more to its coffers. Avid Ventures' Tali Miller led this funding round, with Singh and Matchstick Ventures' Nicole Glaros participating. Like Ziskie, both Miller and Glaros were investors in Pana, which was acquired by Coupa to power a travel booking module that is now scheduled to sunset at the end of this year.
The new funding will grow Juno's go-to-market and engineering teams and accelerate product development, particularly its development of AI agents that handle specific tasks for travelers and arrangers. That will be the "single largest area of investment" for Juno, Tivona said.
"They handle specific workflows within our product which previously required a human being and human reasoning," he said. "The most obvious example is on travel support. When a traveler encounters an issue, that's first being triaged by an AI agent that provides assistance, responds to guest inquiries directly and then escalates to a live agent when absolutely necessary."
By the end of the year, Juno aims to have more than 30 such AI-powered workflows designed to manage the needs of complex travel, Tivona said.
Juno co-founder & CEO Devon TivonaFor complex trips, when you increase online adoption, all the logistical work that travel agents were doing—the calendar Tetris, coordinating between multiple shareholders the policy questions—doesn't go away. It just gets shifted from a travel desk to an internal employee."
While Juno remains "laser-focused" on the complexities around guest travel—such as job candidates, consultants and contractors who typically do not have direct access to a company's travel program—it is now planning expansion into three other specialized "high-friction categories" that are difficult to manage with standard travel management tools, according to Tivona. Those are: life sciences, helping with travel for clinicians and providers that have special needs; higher education, where a solid majority of travel are complex trips involving guest travelers; and sports media and entertainment, which often includes trips with large groups that are difficult to coordinate.
Juno currently is "co-developing with customers in those verticals," Tivona said. For example, for life sciences, the company developed features to handle the complexity of reporting required for traveling physicians, he said.
In a broader sense, Juno is encouraging companies to move away from online adoption as the be-all metric for a travel program's success. A better metric is looking at what coordination time was required for those trips, which is what Juno seeks to reduce, according to Tivona.
"For complex trips, when you increase online adoption, all the logistical work that travel agents were doing—the calendar Tetris, coordinating between multiple shareholders the policy questions—doesn't go away," he said. "It just gets shifted from a travel desk to an internal employee."
Juno launched with the focus on being a technology company, working with travel management companies to handle chat and servicing elements for clients. In April, Juno announced Altour as the first integrated TMC partner providing fulfillment and servicing, and Tivona said the company expects five more announcements by the end of the year.
"This fund-raise will definitely help us accelerate the number of TMCs we can onboard and the speed we can onboard," Tivona said.
By Michael B. Baker / July 15, 2025 / Contact Reporter
Newly launched guest travel management app Juno has tripled its funding with a pre-emptive funding round and is now broadening its scope to tackle other "complex travel" use cases beyond guest travel, the company announced today.
Developed by the founders of guest travel management app Pana, Devon Tivona and Sam Felsenthal, Juno is a platform that can guide guest travelers and their coordinators through the full travel process, including booking, payment, reimbursement and reconciliation. It is now live with customers, including a Fortune 500 client, Tivona told BTN.
Juno announced $2 million in seed funding in April, led by Bungalow Capital, whose co-founder and partner Matthew Ziskie was among the investors in Pana, and corporate travel industry entrepreneur and investor Steve Singh, through his investment group Madrona Ventures. The newly announced pre-emptive funding round—meaning it was raised without Juno actively reaching out for funding—has added $4 million more to its coffers. Avid Ventures' Tali Miller led this funding round, with Singh and Matchstick Ventures' Nicole Glaros participating. Like Ziskie, both Miller and Glaros were investors in Pana, which was acquired by Coupa to power a travel booking module that is now scheduled to sunset at the end of this year.
The new funding will grow Juno's go-to-market and engineering teams and accelerate product development, particularly its development of AI agents that handle specific tasks for travelers and arrangers. That will be the "single largest area of investment" for Juno, Tivona said.
"They handle specific workflows within our product which previously required a human being and human reasoning," he said. "The most obvious example is on travel support. When a traveler encounters an issue, that's first being triaged by an AI agent that provides assistance, responds to guest inquiries directly and then escalates to a live agent when absolutely necessary."
By the end of the year, Juno aims to have more than 30 such AI-powered workflows designed to manage the needs of complex travel, Tivona said.
Juno co-founder & CEO Devon TivonaFor complex trips, when you increase online adoption, all the logistical work that travel agents were doing—the calendar Tetris, coordinating between multiple shareholders the policy questions—doesn't go away. It just gets shifted from a travel desk to an internal employee."
While Juno remains "laser-focused" on the complexities around guest travel—such as job candidates, consultants and contractors who typically do not have direct access to a company's travel program—it is now planning expansion into three other specialized "high-friction categories" that are difficult to manage with standard travel management tools, according to Tivona. Those are: life sciences, helping with travel for clinicians and providers that have special needs; higher education, where a solid majority of travel are complex trips involving guest travelers; and sports media and entertainment, which often includes trips with large groups that are difficult to coordinate.
Juno currently is "co-developing with customers in those verticals," Tivona said. For example, for life sciences, the company developed features to handle the complexity of reporting required for traveling physicians, he said.
In a broader sense, Juno is encouraging companies to move away from online adoption as the be-all metric for a travel program's success. A better metric is looking at what coordination time was required for those trips, which is what Juno seeks to reduce, according to Tivona.
"For complex trips, when you increase online adoption, all the logistical work that travel agents were doing—the calendar Tetris, coordinating between multiple shareholders the policy questions—doesn't go away," he said. "It just gets shifted from a travel desk to an internal employee."
Juno launched with the focus on being a technology company, working with travel management companies to handle chat and servicing elements for clients. In April, Juno announced Altour as the first integrated TMC partner providing fulfillment and servicing, and Tivona said the company expects five more announcements by the end of the year.
"This fund-raise will definitely help us accelerate the number of TMCs we can onboard and the speed we can onboard," Tivona said.
