Apr 10, 2025
Fox World Travel Details Controlled Growth Strategy

Midsized travel management company Fox World Travel has set aggressive growth plans for the next several years, having already recently doubled the size of its sales team. Chip Juedes, CEO of the Wisconsin-based TMC, spoke recently with BTN executive editor Michael B. Baker about his strategy to grow Fox without acquisitions, how he sees the TMC competitive landscape evolving and Fox's strategy in keeping up with data and distribution trends. An edited transcript follows.
BTN: What's Fox's current growth trajectory?
Chip Juedes: We're on a path to double the size of our business. It would be the third time in company history that we're doing that, all based on the virtuous circle: Take care of our associates, which leads to happier associates, which leads to happier customers, which leads to more revenue, which we can invest back into the associate experience.
The reality is, if we don't grow, we are simply getting smaller by all the acquisitions that are around us. Our plan is to continue to grow organically, by hiring the right people and the right cultural fits for Fox, and giving them the tools, the training and the technology to be successful in their role here.
It's not to say we wouldn’t ever go back into the acquisition game. That was my father's claim to fame in his run here, near 30 acquisitions. To me, [acquisitions are] assimilating two families together, which takes your eye off the ball of what your overall focus is, which should be on the customer. So, the plan is to continue to grow organically as an organization.
We believe there is a sweet spot in the industry which has since been vacated, north of $1 billion but south of $3 billion in terms of total gross sales, that fits the need where we can still deliver the customer service and custom solutions that we're known for, but that we aren't becoming a nameless, faceless organization, not only to our associates internally but to our customers.
Read on: https://www.businesstravelnews.com/Interviews/Fox-World-Travel-Details-Controlled-Growth-Strategy
BTN: What's Fox's current growth trajectory?
Chip Juedes: We're on a path to double the size of our business. It would be the third time in company history that we're doing that, all based on the virtuous circle: Take care of our associates, which leads to happier associates, which leads to happier customers, which leads to more revenue, which we can invest back into the associate experience.
The reality is, if we don't grow, we are simply getting smaller by all the acquisitions that are around us. Our plan is to continue to grow organically, by hiring the right people and the right cultural fits for Fox, and giving them the tools, the training and the technology to be successful in their role here.
It's not to say we wouldn’t ever go back into the acquisition game. That was my father's claim to fame in his run here, near 30 acquisitions. To me, [acquisitions are] assimilating two families together, which takes your eye off the ball of what your overall focus is, which should be on the customer. So, the plan is to continue to grow organically as an organization.
We believe there is a sweet spot in the industry which has since been vacated, north of $1 billion but south of $3 billion in terms of total gross sales, that fits the need where we can still deliver the customer service and custom solutions that we're known for, but that we aren't becoming a nameless, faceless organization, not only to our associates internally but to our customers.
Read on: https://www.businesstravelnews.com/Interviews/Fox-World-Travel-Details-Controlled-Growth-Strategy