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Exhibitor News

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Jul 14, 2025

Accor welcomes new global hotel openings and signings across renowned brands

Accor Hotels Hall: BTSA Stand: 420
Accor welcomes new global hotel openings and signings across renowned brands
NEW HOTEL OPENINGS
Europe
Mercure Ax-les-Thermes - France
Opened June 2025
Mercure Ax-les-Thermes, located in the heart of the Pyrenees, is housed in the restored Château de Villemur, located high up in the village, near the thermal baths and the cable cars serving the Ax ski resort. Wooden features adorn the hotels' rooms, yet also incorporate natural light creating a contemporary feel. Guests can enjoy Pyrenean cuisine at Restaurant Fedou, or relax at the spa with a sauna, jacuzzi, and herbal tea-room. There are also four versatile meeting rooms available for business occasions. Situated near the region's famous thermal baths and ski resort cable cars, Mercure Ax-les-Thermes is an ideal base to explore the Pyrenees—a stunning mountain range known for its dramatic landscapes, as well as outdoor activities like hiking and skiing in the winter.
Further information can be found on Accor's website. 

Ibis Styles Madrid Airport Valdebebas – Spain
Opened May 2025
ibis Styles Madrid Airport Valdebebas is ibis' largest hotel in Spain, with 260 rooms across eight floors. Located in the Valdebebas district, the hotel offers free shuttle transport to Madrid-Barajas Airport, as well as major sports venues like Real Madrid City and the Atlético de Madrid's Metropolitan Stadium. The hotel features a rooftop terrace with panoramic views, a seasonal outdoor pool, and a 24-hour snack bar. Designed with a whimsical "Alice in Wonderland" theme, the property incorporates elements inspired by nature and magic. Guests can enjoy a buffet breakfast from 5am till 12pm, catering for all departures. Hatsy, the onsite restaurant also features Alice in Wonderland teapots as centre pieces. For ease, private underground parking is also available, providing a unique yet comfortable stay in a strategic location.
Further information can be found on Accor's website. 

To discover all the new openings, please visit Accor's website. 
Asia
Swissôtel Living Jakarta Mega Kuningan – Indonesia
Opened May 2025
Marking the debut of Swissôtel Living in Asia, the newly opened Swissôtel Living Jakarta Mega Kuningan, embraces sustainability, vitality, and its promise to Live It Well. Located in the prestigious Mega Kuningan business district, the new address offers a refined sanctuary for extended stays, where wellness, sustainability and culture converge.
Ranging from modern studio apartments to spacious one- and two-bedroom accommodations, the 240 living spaces cater to all Haven Seekers-offering peace of mind and space. Facilities designed to elevate body and mind include a restaurant, and for those keen on maintaining a balanced mind and healthy body, the gym and swimming pool provide the perfect space to recharge and stay full of vitality.
Further information can be found on Accor's website.

FUTURE HOTEL OPENINGS
Americas
2026: Rimrock Banff to join Emblems Collection - Canda
Rimrock Banff, one of the most iconic retreats in the Canadian Rockies, is poised to redefine mountain luxury as the first Emblems Collection property in North America. The resort will undergo a fully transformative renovation beginning in October 2025 and will reopen in summer 2026 as a flagship for Accor's newest luxury collection brand, blending its storied legacy with a visionary redesign. Rimrock Banff, Emblems Collection will be a serene mountain retreat where nature and luxury exist in perfect harmony. At the heart of this new chapter are enhanced experiences focusing on wellness, connection, and sensory-rich dining, with new restaurant and bar experiences drawing inspiration from the land and seasons, as well as the stories of Banff.
Europe
2025: ibis Styles Nantes Saint-Herblain - France
Located in the largest suburb of the city of Nantes, ibis Styles Nantes Saint-Herblain will offer 54 rooms comprising of standard, superior and family rooms in addition to three meeting rooms which will appeal to business travellers. In true ibis Style's theme, the hotel's unique design will be centred around California in the 60's. The hotel will also feature a wellness space which include a hammam, sauna, swimming pool and a fitness room and an exterior swimming pool. A light grab-and-go / snacking offer will be available to guests.

2028: ibis Styles Wörgl – Austria
ibis Styles Wörgl will mark the brands debut in the Austrian Alps as Accor and tristar, drive the strategic growth of the ibis brand family with this new project in the DACH region. Both partners will bring the internationally renowned ibis Styles brand to the Austrian mountain destination of Wörgl. Located at the newly emerging city centre, ibis Styles Wörgl will feature 104 rooms and a breakfast restaurant, with unique design storytelling as a core element of the ibis Styles guest experience. With three skiing areas, various outdoor activities amid the Austrian Alps, and close proximity to sought-after cities such as Kitzbühel and Innsbruck, Wörgl is well-positioned as a leisure destination.
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