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EVENT AGENDA 2025

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Panel: What Are You Waiting For? Three Buyers Architecting New Travel Program Models Now

Oct 15, 2025
Capital One Business Travel Knowledge Arena
Travel Management Travel procurement Travel Technology
Maybe you’ve heard: Travel programs are fossilized in legacy technologies. Suppliers have fragmented content and de-prioritized corporate business. My TMC is acting against my program’s interests. Industry revenue streams don’t align with value. 
Even if they’re all true—and we should talk about that—what are YOU doing to change it? In this session. three BTN Hall of Fame travel buyers assess industry shortcomings and speak openly about how they are reconstructing their programs to meet the moment. Innovation? Check. Real talk? Check. Unmissable? Check.
Moderator
Elizabeth West, Vice President, Content - The BTN Group
Caroline Strachan, CEO - Festive Road
Panelists
Cindy Heston, Director Travel and Meetings - Elevance Health
Cathy Sharpe, Director, Strategic Sourcing, Global Travel & Expense Management Services - ITW
Rita Visser, Director Global Travel Sourcing & GPO - Oracle

Session format

Panel

Audience

Open to all

Northstar