Ariel Katen is a seasoned product leader with a knack for innovation in user experience. With more than a decade of product management expertise, spanning companies like H-E-B Digital and WP Engine, Ariel excels at launching user-centric solutions that streamline operations, build partnerships, and elevate client satisfaction. She's passionate about leveraging customer feedback to create products that deliver measurable value and lasting impact, consistently turning insights into results through a data-driven approach and cross-functional collaboration