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BTN Academy - Setting up a modern ground transportation program
Ground transportation is increasingly fragmented across rental cars, chauffeured services, rideshare platforms and emerging driverless options, but forward-thinking travel programs are starting to treat it as a unified mobility strategy rather than a set of separate spend categories. Learn how to source and negotiate across providers, understand the market dynamics influencing pricing and availability, and evaluate when premium or alternative ground transportation options deliver strategic value. We will also examine how to make the business case for a blended mobility approach that balances traveler choice with cost control, safety and duty of care.